Where it started
I set out to build a game. I learned to build engines.
In 2008, at 26, I co-founded Doremi Star in Taipei with my savings and $1M from my family. Our Facebook game, Sword Quest, put players behind the counter of a blacksmith's shop: forge a sword with your friends, pull the cloth off, see what you made. Seven of us built all of it: the art, the game design, the economy, the servers and the marketing.
I was the one reading the numbers every day: who installed, who came back, who paid, who quit at which level. That is where I learned that a product doesn't grow because it is good. It grows because somebody designed the system that turns attention into revenue.
