What I'm building

What if a founder could learn to design their own revenue engine, with an AI that teaches, designs and reviews alongside them?

That is hireEnna. Enna is the AI. The Revenue Brain is what she builds with you.

The problem

Why does every business end up with pieces instead of an engine?

Every popular framework teaches one piece. Inbound. Launches. Funnels and order bumps. The customer journey. Almost all of them are marketing, and almost none of them connect to sales, to customer service, or to the technology that would have to hold it all together.

That was tolerable when every piece was expensive, because a business could only afford to work on one at a time. AI changed the cost. Writing a sequence, building a landing page, configuring a pixel, cleaning a CRM, drafting a proposal: each of these is now cheap. When the pieces get cheap, the scarce skill moves from doing them to connecting them.

The bottleneck was never strategy alone. It was hiring. The writer. The person who could connect the pixel correctly. The agency for CRM automation. The architect who could integrate all of it. Each one was a person a small company could not find or afford.

The product

hireEnna is where a business builds its Revenue Brain, then puts it to work.

The school

Enna teaches the framework one question at a time and turns the answers into files: personas, positioning, offer logic, voice, buyer's journey. Those files are the Revenue Brain, the one asset that compounds. Without them, AI produces the average of the internet.

Design and review, not every tool

Enna designs the engine and reviews the result. Execution happens in the tools the founder already uses: Lovable for pages, HubSpot or GoHighLevel for CRM, connected through briefs and integrations. The one path Enna runs end to end today is the CRM lab, where she provisions the account and installs the workflow herself.

Multiplayer, later

A revenue engine spans marketing, sales, service and the owner. If each of them talks to AI alone, the company ends up with a thousand private threads and no shared brain. The team portal is one environment where they build it together.

The moat

What is defensible when every platform ships its own agents?

Not the agents. Meta will set up its own pixel. HubSpot already ships agents. Any model will write content on request. What is not replaceable is the structured, company-specific brain, the framework that organizes it, and a founder who understands the system well enough to direct it. The agents stay thin and sit on top.

Where it is

What's live, and what's next.

Live

Enna's first skill, an email reply agent trained on your own voice. The learning map that unlocks skills as your files get built. A LINE agent for Taiwan running 24/7. The CRM lab on GoHighLevel.

Next

The full self-liquidating funnel that teaches revenue engineering from the first free lesson. HubSpot as the second supported CRM path. The team portal once the first client asks to bring a teammate into the room.

Stack

  • LangGraph·
  • Claude API·
  • Lovable·
  • Supabase·
  • Railway·
  • GoHighLevel·
  • HubSpot·
  • GitHub

I build it myself, with AI, every day.

The ambition

Every company should have someone who can see the whole revenue system. I want that to be a learnable role.

It took me 18 years, starting with a game that grew to a million players and then stopped paying for itself, to learn to design a revenue engine. The point of the school is that the next person should not need 18 years. This maps onto three ideas Y Combinator has written about: a tutor that adapts to one person over time, multiplayer AI for teams, and AI-native companies that put software under a thin human layer. I'm building toward all three, in that order.